Cultural Flow Road Trip

Whilst traveling people try to find different ways to make their trip fun. Some people read, some watch movies and others listen to music. However, these specific choices are highly influenced by cultural flow. Cultural flow? What is that? Cultural flow is any object skill, belief and practice that moves and travels the world (C.Moore, 2013.prezi.p. 13) As such here in Australia we have the ability to read books from any part of the world. For example,  ’Fifty shades of grey’ a novel written by an American, in which has been globalised all around the world and is now a phenomena with merchandise like mugs and keys chains.  Also now when traveling people often turn to the iphone to play different apps to keep them entertained. The iphone has become a fashion, you do not see any one without one 95% of all my friends and family own iphones with the belief that this is the best phone. This is a product of American company Apple, in which is made in China, with parts from Taiwan, and then shipped to Australia, in which Australia’s will go to the shops to buy them.  This allows people around the world to have the opportunity to have same product.

While interviewing my mum about this concept we spoke about Giddens views on globalisation, where he states that globalisation is ‘the intensification of world-wide social relations, which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa.’ (Rantanen, 2005,p.7). Her views were that globalisation was good as it has brought the world together but she felt that as privileged countries like America have more of an opportunity to globalise products then other countries, allowing them to have a higher influence on other countries. So maybe whilst on a road trip we only do activities in which Americans want us to do …? 

References 

Rantanen, T 2005, ‘Theorizing media globalization’, The media and globalization, Sage, London, pp. 1–18

Apple INC. 2013. [online] Available at: http://www.apple.com/au/iphone/ [Accessed: 27 July] 

Moore, C 2013, 'Global Flows and Scapes,' Lecture 2, Deakin University Burwood